Oct 11, 2007
New York Times Ad Campaign
The ad can be seen here in the “Business Day” section of the New York Times. Gerck Farmaceuticals has a very specific demographic in mind with Slozoan rpm. 
Popularity: 11% [?]
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LChung
Manifesto, Studio, Ashley Murphy, FA07, fa07pv, garbage can, Gerck Farmaceuticals, Lucas Chung, New York City, New York Times, newspaper, Pratt, Pratt-Velux Studio, Slozoan, Time, trash can
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3 Comments, Comment or Ping
RSarrach
Beautiful execution! As always, taking that extra step really makes the difference.
Oct 12th, 2007
RRosenman
curious- what are you executing here? I think placing your project in more of a context would help people better appreciate your point of view.
Oct 13th, 2007
LChung
This post may seem ambiguous without prior knowledge of the actual ad (click here to learn more about Slozoan RPM)
The context of the garbage can is not as important as the fact that the ad was ‘found’ in the business section. The street view is merely a visual foley noise that places is in the tangible universe. Perhaps a closer image of the entire spread would be more productive.
Oct 13th, 2007
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