Prada: JWP Epicenter Project
Taking the well-known saying ‘been there, done that, got the t-shirt’ to a whole new level, Prada today unveiled the JWP Epicenter project, a new collection of souvenir t-shirts with the floor plans and frontages of the brand’s seminal flagship stores printed on them. The Jersey White Prada Obvious Classic t-shirts (understandably abbreviated to JWP for the project) come in different ‘Prada’ shades for the different stores: white for Tokyo, LA and Montenapoleone Donna; red for NYC; sky blue for Montenapoleone Uomo; light green for London and black or white for Galleria. T-shirt pictured above- Aoyama, Tokyo. via Wallpaper
Old Bond Street, London
SoHo, New York
Beverly Hills, Los Angeles
Galleria, Milan (white)
Galleria, Milan (black)
Montenapoleone Donna, Milan
Montenapoleone Uomo, Milan
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